Mistakes to Avoid When Designing Signage for Your Business
Business signage creates the first impression customers have of your company before they even walk through your door. Many business owners make costly mistakes that hurt their professional image and waste their advertising budget. Smart planning and avoiding common errors can make your signage work harder to attract customers and build trust in your brand. Using Too Many Words on Your Sign One of the biggest mistakes businesses make is cramming too much information onto their signs. People walking or driving by your business only have a few seconds to read your sign. If there are too many words, they will not read any of it and might not even remember your business name. Your main sign should focus on these essential elements: Business name : Make this the largest and most prominent text What you do : A simple description like "Pizza Restaurant" or "Auto Repair" Contact information : Phone number or website address Nothing el...